Macleod Media

Our Experience

Macleod Media worked with ABC TV Australia on a broad-ranging analysis of Internet Broadcasting Strategy. We worked with stakeholders in programming, marketing, ABC Innovations and multi-platform production. Our work included an overview of the latest developments in international Video-on-Demand strategies with analysis of programming, rights strategy, marketing, technology and product development approaches in the US, Europe and Australia. We analysed the different ABC approaches for delivering video online and recommended a roadmap for the ABC's internet broadcasting strategy.