Our Experience
BBC Worldwide
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We worked with BBC Worldwide to explore ways to monetise the BBC archive beyond the free service offered by the BBC Public Service iPlayer. Working with BBC Worldwide, the BBC's iPlayer teams and partners from Channel 4 and ITV we helped formulate the concept for the joint venture video-on-demand service Project Kangaroo which will launch in 2008.
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Once our proposed product won board approval we established a product roadmap and brought on a team of information architects, designers and analysts to develop and launch Kangaroo. We led Marketing, Editorial and Customer Experience teams for Kangaroo alongside BBC, ITV and Channel 4 executives.