Our Experience

McDonald's

  • Louise led the netdecisions team which worked with McDonald's to design, host and manage their UK websites. netdecisions built McDonald's first UK website in 2000 and Louise led the McDonald's account over five years defining online strategy, launching campaign specific micro-sites, running usability testing and focus groups. She also launched key online elements such as SMS campaigns, the MAC loyalty club, a restaurant locator function and a Human Resources application.