Macleoad Media

Bernard Macleod

Bernard Macleod has advised a range of companies over the last seven years including BSkyB, Fremantle Media Enterprises, Discovery Channel, National Geographic Europe and ABC Australia. He has been involved at board-level consulting on a wide range of areas from global channel and digital strategies, corporate acquisitions, programme supply and production deals. He has also worked in executive coaching and advising independent producers including Betty TV and Kudos Film and Television.

Prior to 2001 Bernard Macleod was Managing Director of Channel 4 International Ltd where he oversaw the expansion of the leading UK broadcaster's co-production and distribution strategy. Bernard previously held senior management positions in the US and UK. Bernard established a New York-based company, Cahoots Inc, producing factual programming for Discovery Channel, National Geographic and Canal Plus. Previous positions include vice-president international co-production for Time Life TV and Video where he financed the Prime Time Emmy-award winning documentary series Lost Civilizations with a range of international partners. He previously worked as head of international co-productions and head of sales at Granada Television and head of Sales at Telso, the international arm of TVS Broadcasting. Bernard started his television career at BBC Worldwide as a sales executive.

Bernard holds a Post Graduate Diploma from Regents College and an MSc from Birkbeck College.

Louise McElvogue

Louise McElvogue has a broad range of media experience and has recently worked on two major video-on-demand projects- Project Kangaroo and 4oD. Louise worked on the launch team of Project Kangaroo - the UK video-on-demand product from ITV, Channel 4 and BBC Worldwide. Louise was part of the core Project Kangaroo strategy group developing a product, commercial proposition and design concept for board approval. During implementation, she led the Project Kangaroo teams in editorial strategy, marketing and product design recruiting the team and relevant brand, design and other agencies to deliver the final product.

Louise played a similar role on Channel 4's award-winning 4oD taking the product from concept to launch in nine months. 4oD won a raft of prizes including the Entertainment category and the Grand Prix for excellence at the British Interactive Media Awards.

Louise has worked on digital strategy through Macleod Media's sister company Creative Common Sense with clients including Hallmark Channel International, HIT Entertainment, EMI Music and Fremantle Media Enterprises. Louise's new media expertise was recognized in 2005 through her appointment to a specialist board advising Nominet in the UK on domain name strategy.

Louise was previously a member of the senior management team at netdecisions/ Agilisys. She led a range of award-winning new media strategy and implementation projects and was responsible for more than 20 major launches. Her clients included McDonald's, Hewlett Packard, Societe Generale, DBS Bank Singapore, Emap Media, NSPCC, British Gas, Marconi, Diageo and the world's largest travel company TUI.

Louise started her career as a print and television journalist and worked in Australia, Europe and the US for outlets including The New York Times, The Los Angeles Times, The Guardian, The Sunday Times, Financial Times Media, The Hollywood Reporter, Variety, Encore, the BBC and CNN.

Louise holds a BA Communication from the NSW University of Technology, a diploma in TV News and Current Affairs from the Australian Film, TV and Radio School and an MA (Distinction) in Creative Writing from Goldsmiths, University of London.